Photograph of the interior of The Leader Department Store, 201 Trade Street, on the morning of March 6, 1957. The afternoon before, they had run ads for a cloth sale on WCKI Radio; this photo, taken by the Communication Manager for WCKI, was intended to demonstrate the effectiveness of radio advertising. About 25 women, including Black women, are shown looking at tables full of fabric. Prices range from 39 cents per yard to $1.00 per yard.
